Becoming Gendered Essay

Davies argues that the sex role socialization theory does not adequately explain how we understand and become man and woman (p282). She concedes that the social structure with which man is entrenched; influence the conception of gender but the individual is as much a part of that process as the social environment. Davies says that man is an agent in his/her gendered identity, we choose to be masculine or feminine in the context of our social realities and that it is not tied to biology. In the movie Sabrina (1995), after being sent to Paris and transformed into a sophisticated woman of the world, David became enamored with her. David responded to her charms when she became feminine and did not notice her when she was boyish and ugly. Sabrina was masculine because she did not have a female figure to emulate, but within the same environment she was able to recognize the attraction she felt for the opposite sex and although it was depicted as a coming of age realization, socialization does not fully demonstrate the shift in gender roles (Rakow, 1986; 12). Davies was correct when she said that the individual is an active and engaged participant in becoming gendered (p284), Sabrina may have become feminine in her ways, but she was independent, headstrong and speaks her mind, all of which are masculine traits which she had imbibed while she was growing up. Davies (p289) suggested that we become gendered because it is what society expects, Sabrina has to be feminine because she was female and the world responds to that reality based on their conception of what is feminine and masculine. References Pollack, S. (Director). (1995, December 15). Sabrina, Constellation Entertainment. Davies, B. (2001). Becoming male or female. In S. Jackson & S. Scott (Eds.), Gender (pp. 280-290). London: Routledge . Rakow, L. (1986) â€Å"Rethinking Gender Research in Communication,† Journal of Communication, Volume 36, No. 4, pp.11-26.

Younger and Younger Girls are Obsessed with Looking Good (Being beautiful). Its more Important to them than Anything Else in Their Lives

Advanced technology has contributed increased desire of younger and younger girls who consider being beautiful more important than anything else in the world. Today's society portrays the message that outside beauty is more important than the inner beauty through beauty pageant magazines, television programs, films, advertisement, internet and peer pressure among others. Children films and story books also depicts the importance of beauty for example Cinderella and Snow White among others, thus further idolizing the society (La et al. 2004). This has increased the desire and the pressure of the young girls to look alike with the prominent figures they see everyday and the messages portrayed such as being thin is beautiful and being overweight is ugly (La et al. , 2004). Several surveys that have been conducted reveal that advertisements geared to attract boys rarely reflect on appearance as those geared towards attracting girls for example the Barbie girl doll advertisement which reg ularly changes to meet the fashion standards set by the society (McLellan, 2002). The blame is not entirely on the media, parents too have also contributed to this fanaticism, especially when mothers have low esteem of their images and spend most of their time on the mirror flipping their hairs and pouting their lips to get the most desirable looks (La et al. , 2004). This affects the development of the children because as toddlers they try to imitate the actions of their mothers and when they grow up they aim at having better looks than their parents to improve their tainted self esteem (La et al. 2004). Today most of the parents rarely spend enough time with their children because of working for long hours thus the children spend most of their playing time watching television. Furthermore, the children of today are embraced with a pop up culture that advocates for upgrade of everything including breast implants, liposuctions and sexual competition among others. Parents of these children were teenagers in the 1980s where the beauty industry was strongly evolving resulting to the increased rate of bulling and teasing in elementary schools from those who considered themselves to be beautiful and match the standards portrayed by the over-sexed media. This explains their laxity in controlling and limiting the time and money their children spend on beauty treatments (Lowes & Tiggemann, 2003). According to Bob Reitemeier the Chief Executive of Children's society in UK reports that the two year study that they recently conducted on ten year old girls revealed that they were under pressure to grow up quickly from the society and their parents (La et al. , 2004). Other surveys that have been recently conducted reveal that more ten year old girls are focused on losing their weight because of the anxiety they have of impersonating beauty models who most of the time are their idols (Lowes & Tiggemann, 2003). The young girls spent almost all their pocket money on exercises to lose weight while saving some for future plastic surgery on their breasts or noses. There has also being reports that young diabetic girls skip out on their regularly dose of insulin as it makes them add on weight further worsening their health condition. This is because they consider beauty to be the most important aspect in their lives than anything else, even health. Thill is among one of the many girls that adores this impeccable behaviour. She has damaged her kidneys and has had to undergo surgery on her eyes twice in a period of six months because of blood vessel haemorrhage (McLellan, 2002). According to La et al. (2004), the anxiety and pressure build up in the young girls is attributed to the freedom they are accorded by their parents to access information that is linked with maturity as it perpetuates sexual and relationship behaviours. Young girls own large collection of make-up, shoes, clothes, handbags, are addiction to sexually enticing programs, spend a lot of time on the mirror when preparing themselves and must check their appearance when walking past a mirror to maintain the mature look they have adopted which they believe is beautiful. Most beauty spas report that younger and younger girls are regularly visiting their parlous to get beauty treatments like manicure, pedicure and laser hair removal among other things. Moreover the beauty spa attendants report their astonishment at the tender age of girls even five year old that are predominantly becoming their regular customers (McLellan, 2002). A survey that was recently conducted in London by Lewes & Tiggemann (2003), shows that more kids spas have been established as the youngsters are enticing the beauty industry because they earn over ?40 million per month therefore, they estimate that by the time the ten year old girls will be fifty years they would have spend a minimum of about ?400,000 on beauty treatment. Although women have greatly strive to be beautiful over the years, the trend practiced by girls at their tender age is consuming time that they can utilize to nurture their talents for instance in sports and to further improve their performances in school by reading vastly. The children also have a higher possibility of suffering from health issues in their later lives because of the early exposure to chemicals which mostly are untested. From the above information it is likely that the young girls will end up with depression from the anxiety of looking like their dream models in their later life. Most of them develop anorexia in the event of losing weight. Therefore, parents should set limitation to the kind of television programs, movies, magazines and the amount of time spent on beauty treatments parlours to avert this obsession that is slowing seeping of the pride and confidence of young girls. Parents should encourage their children to watch educational programs that have limited advertisement interruptions and allow them to participate in childhood games and activities. Moreover, they should monitor sleeping behaviour of their children as those who have a habit of sleeping late are more exposed to programs that portray sexuality and fashion as the norm of today. Furthermore, the parents should create time to spend with their children and thus monitor their growth effectively to teach their kids their purpose in life to avoid them developing future insecurities on their beauty. By so doing they will have helped their children to learn that inner beauty is more important than outside body. In conclusion I totally agree with the statement that ‘younger and younger girls today are obsessed with looking good (being beautiful). Its more important to them than anything else in their lives'. This fanaticism is wholly sad because these young children will be the future leaders of tomorrow and if not well nurtured will not effectively perform their roles thus greatly affecting their children and the old generation that will be under their care. Therefore, it is a high time for the society to start respecting children and stop regarding them in accordance to their gender.

Primary and Secondary Research Approaches Essay Example | Topics and Well Written Essays - 250 words - 1

Primary and Secondary Research Approaches - Essay Example This research proposal shall cover various environmental issues that are due to human patterns of consumption. The rationale for this research proposal is to explore and further expose the problems of posed by the increasing level of consumption patterns towards the environment and to humanity itself. The end objective is to have a theoretical or hypothetical concept of a solution with regards to such a critical issue. This research could help provide a better and more understanding perspective and respect towards the environment. As Schaefer (2006) said, â€Å"environmental stewardship plays an important role in creating wildlife habitat in cities where people see firsthand the need for restoration and will themselves enjoy immediate benefits† (p.2). The outcome rationale of this research is to find a bridge between conservation while meeting the needs of an ever growing human

Film Analysis Essay Example | Topics and Well Written Essays - 750 words

Film Analysis - Essay Example The film portrays him as a counterculture individual defining the field of rock and roll of his time. The film’s depiction of Jim Morison goes beyond the iconic traits. He is portrayed as an alcoholic star with interests in the spiritual plane. He indulges in hallucinogenic drugs and has a growing obsession with death. Mise-en-scene The plot of the movie begins with an instance Jim Morison was recording his album, the American Prayer. The scenes quickly shift to years back when Jim Morison was a child. The memory of his family driving along a desert highway crops up. The younger Jim Morison seems like an elderly Native American about to die by the roadside. The movie picks up when Jim Morison arrives in California and he assimilates into Venice Beach culture and joins UCLA to study. He then meets Pamela Couson, his girlfriend. The origin of the Doors begins when Morison meets Ray Manzarek. Later in the film, the audience is introduced to Robby, John Densmore and Krieger. As th e movie progresses, Jim Morison convinces his band mates to take a trip to Death Valley. In the Death Valley, the band experiences the effects of psychedelic drugs. On their return to Los Angeles, the band plays several shows in famous clubs of the time. In particular, their performance at a nightclub Whisky a Go Go earns them a rapid growth of fan base (Stone, 1991). Jim Morison’s occasional improvised lyrics and on-stage antics raise the ire of night club owners. The popularity of the band continues to escalate, nonetheless. The movie does not give viewers the true picture of what made Morrison tick in his age and time. Even though the movie did a lot of staff the right way, the director left out a lot of positive moments in Jim Morrison’s life. Stone concentrated on the ugly moments Jim portrayed miscalculated actions marred with drugs and alcohol. An instant in the plot of the film that does not correspond to the true life of Morrison include the joining of the ban d by Robby Krieger. In the film, the director portrays Morrison as having the full band from the onset. The members included Robby Krieger. In real life, Robby Krieger joined the Door many months after the band began. In addition, Jim asks the bartender for Dos Equis. This was ages before the brand was imported into the United States. The drink was imported into the states for the first time in 1973. While taking a shower with Jim in New Haven, Connecticut, Patricia mentions that Jim attended University of Florida. In real sense, the artist attended Florida State University. Misconception in Characterization Screenplay of the Door is based on real people and events. Even though a number of the episodes explored in the movie are based on the lives of the people, some instances portray the visions of the director and dramatized events. An example of the dramatized events in the movie is the moment Jim is asked to change the lyrics of his famous song, Light my Fire. This special reques t for appearance on the Ed Sullivan Show depicts the artist as a blatant, non yielding individual. The movie depicts the artist as a defiant man, shouting the word â€Å"higher† on TV. In reality, Morrison had shouted the word â€Å"fire† during his lifetime. During his lifetime, Morrison had clarified that the incident was meant to change the lyrics of his song during a live TV performance, but was too nervous to make the change

What Happens to Kids When Parents Do Not Pay Attention to Them because Essay

What Happens to Kids When Parents Do Not Pay Attention to Them because They Are Busy Working - Essay Example Children are totally dependent on adults at the time of birth, and to a great extent till the time they are equipped with the tools to be able to fend for themselves. Besides the basic physical needs of a child like food, clothing, medical care, education and a safe environment in which to grow; other needs that are of great importance to a child’s well being, and those that can impact the child’s future, are emotional needs; that if neglected, can scar a child for life, and cause untold damage to the child as well as to the society in which s/he lives. The problems of neglect among today’s kids are increasing. Till the first part of the twentieth century, these problems were not so evident. The support of extended families and the role of the mother who was a homemaker, ensured that enough time was given to kids although families were larger then, than they are today. As more and more women began to work and set up nuclear families the problem of children's need s being neglected has arisen, and of late has assumed gargantuan proportions. Today parents’ neglect of their children stems not just from lack of time or resources, but often is caused by parents being more self centered and putting their own need for having a good time before the needs of their children. Sometimes it is also caused because parents themselves have been victims of neglect and /or victims of drug abuse. It is shocking that these problems should arise at a time when family planning methods are easily available and parents have the choice of planning their family. Raising a child is a tremendous responsibility and the best parents have sometimes been stumped by the demands and pressures that a child is capable of putting on them. There is no question of quality time. Child raising is a job without hours and one that can try the patience of a saint. Yet, according to many parents who have successfully raised families with all the attendant problems, it is a treme ndously satisfying and joyful experience. Those parents who can balance work and home life find that parenting is less stressful. One has to re-evaluate priorities and make some choices and hard decisions when one plans a family. A parent’s love for the child is the motivating factor that goads parents to make many adjustments in their lifestyle for their children. The bond that develops between loving, caring parents and their children makes children want to please their parents. The development of this bond of love between parents and their children is an important factor for the healthy physical, mental and emotional development of children, that can have long term consequences on the kind of human beings that children grow up to be. Babies need a lot of time because they are so helpless and need parents to fulfil every need. During the first few months after childbirth, the mother too is going through a lot of emotional stress and needs the support of her husband and othe r close family members. As the child begins to grow, s/he is learning at a fast pace and the need to feel loved, protected and secure is very great. At this point the toddler needs the reassurance of being loved and valued. As s/he conquers new milestones, the pride of parents in his/her achievement is the highlight of the toddler’s day and s/he strives to repeat the newly learned skill. In the growing years, children often have to be reprimanded for bad behavior or mistakes that are an inevitable part of growing up. At such times parents must ensure that the child’s mistake has been explained and understood. If a child does not understand why s/he is punished the same mistakes

Psychological Traits and Characteristics and how they are linked with Assignment

Psychological Traits and Characteristics and how they are linked with criminal behavior - Assignment Example 146). Although this is a working definition, it does not adequately tell what personality is and how it relates to crime. However, many psychologists have discovered that there are many personality traits that seem to be associated with crime. Some of these include: â€Å"self-assertiveness, narcissism, suspicion, destructiveness, mental instability, hostility [and] poor personal skills† (Siegel, p. 146). Those people who exist within a deviant personality also are seen as having a criminal personality. The challenge with this idea is that there are no sure ways of defining what a person is like who has a particularly criminal personality. Theories of Personality and Crime There are many theories that suggest that there is a link between personality and crime. Eysenck (1968) was the first psychologist to suggest that sociology theories did not work well when talking about criminal behavior. Instead, he said that biology and the environment came together to create a criminal. H e believed that there were four dimensions to the criminal mind and that it was linked to the amount of extroversion and neuroticism that an individual experienced through their environment. He believed that a simple personality test could tell whether an individual would be a criminal or not. He believed that criminals were somehow â€Å"developmentally immature† (Sammons, p. ... Cognitive theories are often mentioned in relationship to crime because many experts think that criminals may have skewed cognitive processes. In this case, the individual may not have had a positive opportunity to develop their cognitive senses normally. Instead, they rely on scripts that they were taught in childhood that tell them what they should do in any situation (Siegel, 2009). In these cases, the individual may have seen many things as children that shaped their attitudes and ideas about how they should relate to others, what their behavior should be in certain situations, and how they should view the world. This type of thinking can lead them into problems later as they explore the world around them. According to Siegel, the perception changes in some people as they grow older and they mature if they are begin to understand reasoning in a different way. Biosocial theories are also important to consider in this discussion because there is evidence that both biology and envir onment play a part in whether a person turns to criminal activity or not. The earlier theorists believed that there was only a single aspect of life that was important to criminal behavior. As an example, a person who was feeble or who had less intelligence than someone else may turn to crime. The next set of biological theories suggested that individuals had some influence, but environment had more to do with criminal behavior than biology. Today, these theories suggest that both environment and biology have something to do with criminal behavior (Vito, Maahs, and Holmes, 2007). The challenge for experts is that no one really knows what will turn a person to crime, but environment and biology do have some say in

Color and the Visible Spectrum and Rainbows & Blue Sky Research Paper

Color and the Visible Spectrum and Rainbows & Blue Sky - Research Paper Example Other colors that come in the same sequence includes green Blue, Indigo and lastly violet (The Physics of Color n.p.). Electromagnetic radiations having a wavelength that is more than seven hundred and fifty nanometers are referred to as infra-red. On the same note, these with less than three hundred and fifty are termed as ultra-violet. The colors in the spectrum have varying lightness, saturation, as well as darkness. In trying to understand the color spectrum, a color wheel can be used. It is a color spectrum that has been twisted around so as to have the violet and the red terminal joined. It is significant in helping to understand how the color relates and interact with each other. One can create new colors by mixing two existing ones. A rainbow is a meteorological-optical phenomenon formed by the refraction, reflection and dispersion of sunlight in the raindrops causing a spectrum of colors in the sky. The process of rainbow formation shares similarities with the spectrum obtained from the dispersion of light using a prism. The essay highlights the process of rainbow formation with reference to water droplets and sunlight. White light originating from the sun hits the water droplets at a particular angle. The angle is significant for the formation of the rainbow because it affects the direction that the light travels after striking the raindrops. When sunlight hits a water droplet in the air, some of the light-rays get reflected according to the law of reflection. The rest of the rays obey the law of refraction as they cross the air-to-water interface. The refraction occurs as the light slows down due to the density variation between the water droplets and the air; water has a higher density compared to the air. As such, the speed of sunlight reduces causing its path to bend towards the normal line (Lee and Alistair 254). White light is comprised of a spectrum of colors with varying wavelengths. As such, each

Performance Evaluation Essay Example | Topics and Well Written Essays - 1000 words - 1

Performance Evaluation - Essay Example Thirdly, there are strong evidences found which represent the inclusion of an element of biasness and partiality in evaluating the performance of the personnel, which in turn may lead to significant deviations from the actual performance of the personnel. Traits are defined as the properties and characteristics of any given person’s personality. Every person always keeps and carries all personality traits with him/her such that these traits become inseparable from the personality of the person. In evaluating the performance of an employee, the personality traits do have their importance as they actually demonstrate what the personality of the employee is all about (Dessler 2010). Is he/she charming, extrovert, sharp, lazy, or arrogant etc? Behaviors are the particular course of action that a person demonstrates in a particular situation. Behaviors are more concerned with the physical activities and dealings that a person displays given the overall theme or mood of a particular environment. These behaviors are also affected by the mood and emotions of the person as well. For instance, the employee may reflect a careless behavior in the work environment which would be referred to as his behavior, but what actually is causing him to behave in such a weird manner, might be the family issues, financial issues or any other issue (Dessler 2010). Job results are the actual outcomes that are achieved as a result of performing a specific task or duty. Whatever task or duty assigned to the worker, is judged by the ultimate outcome or result of that particular task (Dessler 2010). For example, if an employee is assigned to draft a particular report, the ultimate outcome or result of that task would be the final draft report to be handed over to the supervisor. What actually matters to any organization are the results obtained by the employees. Only those organizations prosper and remain successful in developing a result-oriented culture in their

Marketing Literature review Example | Topics and Well Written Essays - 1000 words

Marketing - Literature review Example Also, the study analyzes how product placement is utilized in different TV shows and movies in, different countries. Also, the literature review will look at the effects of the product placement on the consumer behavior and how likely are the product placement to change consumers mode of buying a certain commodity. It is crucial for people to know how to use product placement positively (Johnson, 2009). Product placement is the use of diverse types of media to make people conscious of different products and services when they are entertained through watching. Its development dates back upto 1896, when it was used by Lumiere brothers in their short film â€Å"washing day in Switzerland† and they advertised soap. It was introduced by Henri Lavancy who was the film director and publicist for the soap company but, it became popular in the 1930’s when the sound movie was introduced. For example, in 1934 in the movie, â€Å"It happened One Night,† the star Clarke Gable featured bare chest and sale of men’s shirts reduced; therefore, use of the movie is a strong tool of product placement (Johnson, 2009). It gained popularity with the years, but in 1980’s, it became more successful when the movie â€Å"Extra Terrestrial† by Steven Spielberg advertised Reese Pieces and increased its sales by 65%. The 80’s was the turning point of product placement where there was a working partnership between the movies and the commercial sector. According to Mary-Lou, product placement is necessary because moviemakers need money for their movie production; therefore, they will turn to the commercial sector to provide the money and them to provide the services of product placement (Johnson, 2009). Product placement in Sweden developed in the 1990’s when the real first commercial commenced, this was due to strict government regulations on media operations. It has been embraced in the recent past, for example, where TV shows get spon sorship from the commercial sector in SVT. In Kanal 5, the home improvement show â€Å"Room Service† was sponsored Marlamastana which is the trading association of painters. To the broadcasters this is a way of decreasing costs. Therefore, all media houses in Sweden are finding it important to use product placement also; the moviemakers are finding it important to advertise in movies which is becoming popular day by day, for example, in the movie â€Å"Hamilton† 1998 sponsored by Statoil. Product placement in Seinfeld and other TV shows, in the TV show they use product placement in their episode making them come in a unique way. They have registered success in advertising. Also, in the James Bond movies, product placement has been used to show new car models and gadgets (Johnson, 2009). Product placement can be unethical when it brings negative influence like smoking, use of guns. For example, teens tend to smoke if the influential stars in movies do so. In conclusion, product placement has become popular since its inception in the 1930’s. It is important increasing consumers’ knowledge of products. The product placement is embraced in most parts of the world. Also, product placement is an important tool in today’s business where the movie makers use it as a source of sponsorship while commercial industry view it as a source of publicity and a way to expand their market. The Product Involvement Inventory (PII), developed in 1985 by Zaichkowsky is a good measure at construct development. It has shown

Fishbone Diagram Essay Example for Free

Fishbone Diagram Essay Fishbone diagram allows Hotel Escargo to turn the problem upside down working through the roots so that the issue is fixed. It is also easier to fix the smaller problems that lead to the main problem. Looking at the check-in delays, there are a lot of small issues that have led to this occurrence. The first issue is computer malfunctions. Often times, computers tend to freeze due to glitches in the used software causing them to lose customers entering information. This issue causes customers not to get their room which is a check-in delay. Another issue is not having valid and filed credit cards. When checking in, some customers enter the hotel with credit cards that are either expired, maxed out, or not in service. This leads to customers not being able to check-in their room which is another check-in delay. Not having rooms prepared for guests because of a slow cleaning crew leads to check-in delays. Having no available bellmen due to them assisting other customers also leads to check-in time delays. This results from having a shortage of bellmen. Bad front desk service due to them being slow, unorganized, and having a shortage of workers leads to check-in delays. Last but not least, not having a pre-reserved room also leads to check-in delays because individuals have to go through the reservation process the day they try to get a room. If all of these issues are taken care of, check-in delays will be eliminated.

The Discovery Of America

The Discovery Of America The discovery of America is one of the most argued and controversial issues discussed today by historians and different groups of interest. Many people think that Columbus deserves the praise for the discovery of America while, others believe that he deserves no credit because when he landed on the Island there were already natural inhabitants there who had been living there for centuries. Certainly, historical scriptures show that Columbus was not the first one to step on the new world. There were other people who expedited to America, some with the aim of finding a new world and some for discovering other places. However, still in todays new world much acknowledgment is given officially to Christopher Columbus for discovering their place without recognizing that other people who visited before the new land have set the prerequisites for Columbus to continue with his search. Thus, before Columbus made the giant leap on the new world, there were already existing footprints of the Vik ings, Leif Erikson, and Prince Madoc of Wales. The Vikings society is known in the history as first notated discovery proving that Columbus wasnt the first to discover the New World. The Vikings were the oldest and largest Dark Age re-enactment society in the United Kingdom, and probably the world. Columbus discovery occurred in 1492 but, the discoveries from the Vikings go all the way back to the period of 790 to 1066. The truth about Vikings colonization of North America was uncovered in 1961 at LAnse-aux-Meadows, Newfoundland, by a team of archaeologists lead by Helge Ingstad. They unearthed the remains of a Viking settlement dated to around 1000 AD. By 1973, archaeologists had uncovered the remains of seven Viking houses, a blacksmiths shop, and a host of medieval artifacts, including rusty nails, fragments of iron, a small piece of smelted copper, a stone lamp, a Norse cloak pin and a spindle whorl for making wool. Radiocarbon tests dated the at least a dozen objects to about AD1000, plus or minus 70 years (Fulton, 41). Viki ng rune stones have been discovered in Maine, New Hampshire, Rhode Island Minnesota, Oklahoma and Massachusetts. And a rusty though perfectly good battle axe at Rocky Point, Cape Ann (Fulton, 41). Thus, it is argued that the Vikings were among the first to step on the new world that made a major impact on European history through trade, travel and, many advances in art and family life. In addition, Lefi Erikson played an important role in discovering America. To begin with, the earliest documented claim for the discovery of America belongs to a Norse Captain named Bjarni Herjolfsson. Professor Samuel Wilson of the University of Texas writes of Bjarni, à ¢Ã¢â€š ¬Ã‚ ¦sailed from Iceland for Greenland in search of his father. During his journey he ran into bad weather and was blown off course to a coast that did not fit the formidable mountains and glaciers of Greenland.(18). Only wanting to find his father, Bjarni corrected his course and sailed for Greenland without landing on these new shores. Gerald Parshall writes, When Bjarni finally reached Greenland, he reported the flat wooden country he had sited to Erik the Red. (3). Erik was the Norwegian explorer who discovered and colonized Greenland and the father of Leif Erikson. When Leif heard the story of the lands to the west, he bought Bjarnis boat and sailed west to explore this newfound land. As he sailed, Leif explored and named three countries: Helluland (flat stone land), a rocky and barren land, probably Baffin Island, Markland (woodland), a low forested coast, most certainly Labrador or Newfoundland. (Wilford, 4). Leif continued south along the coast perhaps as far as New England and named these lands Vinland (grassland). Many scholars believe that Columbus learned of this discovery as a young sailor on one of his voyages to Iceland on the 1460s. Finally, the late 12th century has yet another explorer claiming the discovery of a new world. In 1170, Prince Madoc of Wales made two trips to North America after the death of his father, the king of North Wales. On his second trip, he returned to the New World with ten shiploads of settlers. The most popular theory is that Madocs colonists intermarried with the Indians and eventually migrated to the Dakotas, they were known as Mandan Indians, Mandan being the corruption of Madagwys, as the followers of Prince Madoc were called (Jackson, 78). President Thomas Jefferson, no less, told Lewis and Clark to keep an eye pealed for those Welsh Indians when he sent the explorers out in 1804. And Meriweather Lewis later reported that he had found the tribe (Parshall, 3). George Catlin, the American artist who lived with the Mandans for part of 1832, was persuaded that they were Madocs people by their fair complexion, blue and gray eyes, language parallels, and similarities in the round wicke r boats favored by both the Mandan and Welsh tribes (Jackson, 78). The story was considered as fact in many American book and also different events and memorials were built on this chronicle. To conclude, the discovery of America can be attributed to many different explorers. It was the combination of explorers and discoveries that resulted in the development of the Americas. Each of these explorers deserves to be celebrated and honored for their accomplishments. Without their combined efforts the American continent may never have become the place it is today. America was never undiscovered or forgotten as some of the Columbus supporters claim. Columbus used his knowledge of the earlier discoveries to continue previous attempts to colonize America. To attribute the whole discovery of the now promised land is not right and accurate historically. As shown above, facts tell us about discoveries of the land made before Columbus. Therefore, the history and the people should recognize all of those who contributed to the eventual creation of the new world.

Accomplishments :: essays papers

Accomplishments I have not had a single accomplishment that is worth writing about but I feel that my college completion will be one accomplishment that I will be most proud. I feel that I am taking one step forward in life that will make me become a more successful person. My High School life has helped shape the way for my college experiences that I will face. My senior year in high school is not the same as many other high school students. I am taking many advanced classes to help me prepare for college. These classes help me better understand exactly how much harder I must work to succeed. From my college experience, I hope to gain many things. Obviously college is a time that students can truly become individuals. When I attend college I will have the opportunity to become more independent and to take on new responsibilities. I have always relied on my parents for support, but at college I will be on my own and will have to push myself harder. This will help me to become more mature and will help me grow in character. I have long awaited for the time to be independent and now is the time that I shall prove myself. Right now I have a fairly accurate idea concerning what I want to do with my life. My love for computers has taken me a long way and I have a strong feeling that I will continue in the field of computer science. Yet, I am also aware that I may change my mind several times before I begin a career. College will introduce me to new and various things, and I will develop new interests from this exposure. The world of technology is changing rapidly and computers seem like the best way to go. When I combine that and my love for computers I am almost certain that the field of computer science is right for me. In college, I will also be exposed to new clubs and activities. I feel that club and after school activities can make a person more involved and give a person the right qualities to become a leader. Involvement in extra events has provided a balance for rigorous course study. With the pressures that college brings, I will probably want to be involved in many groups.

Individuality Vs The Perfect World :: essays research papers

Imagine the world as only beautiful people. Everywhere you look is a Cindy Crawford look-a-like: 5'9", brown hair, brown eyes, and the perfect smile. A "Master Race." Do we really want to reenact Adolf Hitler's plan of seeking world domination killing million upon millions as a "final solution?" Instead of killing, we'd be reproducing millions, going against nature. Say we went and got one of Princess Diana's cells and implanted that in an egg that was then placed into a surrogate mother. Nine months later, we would have a baby Princess Diana. Only trouble is, this baby would only resemble Princess Diana in looks, not personality, character, or individuality. Her whole life wouldn't be what it had been; she wouldn't be "her." What if your newborn son died? Just think; you could have a second chance. Is this morally or ethnically right? Cloning of humans should be forbidden, but cloning of human body parts for medicinal purposes should be allowed. Cloning hasn't been a big issue or ever thought to have actually been made to work until 1997 with the successful birth of a lamb named Dolly. Out of 277 eggs implanted in different sheep mothers, Dolly was the only lamb successfully born. The method used to clone Dolly was scientists at the Roslin Institute in Scotland took a cell out of the mammary gland. They then used an electrical pulse to coax an adult cell into merging with a host egg whose nucleus had been removed . This method being very unsuccessful brought on a new one where scientists used mice, injecting just the adult nucleus into a nucleus free host instead of using an electrical pulse. They also had let it set for two hours before stimulating it to start dividing. The success rate was 2-3 in 100. Now knowing that we could clone sheep and mice, scientists were up to the possibility and challenge of cloning humans. As soon as it became public knowledge that cloning was really happening and becoming more successful, the USA imposed a ban on federal funding for human-cloning research. Several states have established restrictions, some even banning cloning completely. Cloning is not morally or ethnically right. Morally, scientists would be taking the role of God. If a clone dies, where would they go? In religious beliefs, clones would have no souls because God didn't create them. Cloning would alter the definition of ourselves.

Plague - Bacillus Yersinia Pestis Essay -- Biology Medical Biomedical

Identification and Prevention of What Makes Life â€Å"Nasty, Brutish, and Short† Plague is caused by the bacterium bacillus Yersinia pestis, and is carried by rodents, fleas, and mammals. Plague takes three forms: bubonic, pneumonic, and septicemic. Bubonic plague affects the lymph glands, while the pneumonic and septicemic forms affect the lungs and the blood. Today, plague can be prevented by antibiotics and strict public health measures. Three methods of controlling carriers involve sanitizing the environment, educating the public on how to prevent exposure, and using prophylactic antibiotics. â€Å"O happy posterity, who will not experience such abysmal woe and will look upon our testimony as a fable,† wrote the Florentian Renaissance author Francesco Petrarch to a friend in the midst of the Black Plague (Benedictow 3). Indeed, the Black Plague and its timeless infamy define when life was nasty, brutish, and short. Between 1346 and 1353, the Black Plague cast its dismal shadow over Europe, North Africa, the Middle East, and Western Asia. The plague also recurred in the late 19th and early 20th centuries in huge pandemics in Asia, and continues to be a threat today. The agent of plague, the bacterium bacillus Yersinia pestis, is transmitted to humans through the bite of infected fleas. Yersinia pestis is carried in the circulatory systems of chipmunks, prairie dogs, ground squirrels, mice, and other mammals. The plague is spread among humans by the inhalation of coughs of plague pneumonia. Although it is tempting to dismiss this pathogen as only active in outbreaks like the Black Death, and despite that the medical community found solutions to plague, plague continues to threaten those who live in areas of poor housing and sanitati... ...f Person-to-Person Transmission of Pneumonic Plague.† Healthcare Epidemiology. 27 July, 2006. 15 April, 2005. . Kopp, Elizabeth, and Medzhitov, Ruslan. â€Å"A Plague on Host Defense.† The Journal of Experimental Medicine. . â€Å"Plague Fact Sheet.† Centers for Disease Control and Prevention. Department of Health and Human Services. 30 March, 2005. 26 July, 2006. . â€Å"Plague Prevention and Control.† Centers for Disease Control and Prevention. Department of Health and Human Services. 30 March, 2005. 26 July, 2006. . VeriMed Healthcare Network. â€Å"Plague.† Medline Plus. 17 June, 2005. 26 July, 2006. .

Conspiracy Theories about Princess Diana’s Death Essay

Introduction Diana Spencer, Princess of Wales was the first wife of Charles, Prince of Wales. She was an eminent celebrity of the late 20th century well known for her fund-raising work for international charities (http://www.royal.gov.uk/HistoryoftheMonarchy/The%20House%20of%20Windsor%20from%201952/DianaPrincessofWales.aspx [henceforth HoTM]). Sadly, she was famous not only due to her good deeds, but mostly because of her divorce with Prince Charles and later on, controversial relationship with the son of Egyptian billionaire – Dodi Al Fayed. Princess Diana was constantly surrounded by paparazzi who accompanied her in almost every minute of her life and who tried to photograph her. Unfortunately this unhealthy interest of paparazzi in Diana’s private life ended tragically. Princess Diana and her partner Dodi Al Fayed died in a car accident on Sunday 31th August 1997 in Paris, France (HoTM). At around 12:20 am that day, Diana and Fayed left the Ritz hotel to return to the apartment in Rue Arsà ¨ne Houssaye, they got into the car driven by Henri Paul, the Acting Head of Security at the Ritz Hotel also Trevor Rees-Jones, a member of the Fayed family’s personal protection team, was in the front passenger seat (HoTM). Their car was followed by paparazzi. The driver, who wanted to run away from them, suddenly lost control over the car and collided head-on with the 13th pillar supporting the roof of a tunnel at an estimated speed of 105 km/h (King 2001: 10). Although the French investigation concluded that the accident was caused by a drunken driver, there are still conspiracy theories surrounding Princess Diana’s death. They assume that firstly, the accident was staged to get rid of the paparazzi, secondly The British Secret Service planned the accident and finally it was the Royal Family who assassinated Princess of Wales. Diana Spencer was one of the most famous woman in the world, the pre-eminent female celebrity of her generation: a fashion icon, an image of feminine beauty, admired for her involvement in AIDS issues and the international campaign against landmines (http://www.biography.com/people/princess-diana-9273782). During her lifetime, she was often referred to as the most photographed person in the world. (http://www.biography.com/people/princess-diana-9273782). Considering her life and her popularity it should come as no surprise that people from all over the world were interested in the mystery of her death. Loss of such  an iconic person always forces people, especially the most faithful fans to think about it more deeply. That is why all the speculations and conspiracy theories about the ‘real’ cause of Princess Diana’s death are born. Conspiracy theories – definition As Christopher Hodapp (2008: 9) explains, â€Å"[a] conspiracy theory is the idea that someone, or a group of someones, acts secretly, with a goal of achieving power, wealth, influence or other benefit†. Christopher Hitchens represents conspiracy theories as the â€Å"exhaust fumes of democracy, the unavoidable result of a large amount of information circulating among a large number of people† (Hodapp 2008: 25). Although conspiracy theories are viewed with skepticism by scholars because they are rarely supported by any conclusive evidence, they create a lot of controversy and due to that fact many people believe them. Together with wars, secret assassinations and terrorist attacks taking place in nowadays world, people’s trust in their governments and politicians constantly decreases (Burnett 2005:9). Many people believe that they work in very secretive ways and various facts about well-known historical and current events are hidden (Burnett 2005: 9). In order to reveal the truth, amateur investigators started to create their own deductions about various events on The Internet (Burnett 2005: 9). They have also formed different conclusions about Princess Diana’s death, which later on have grown up and gained the status of conspiracy theories. As we talk about conspiracy theories, we have to answer two questions: What are the attributes of conspiracy theory? How theories about Diana’s death meet the criteria of conspiracy theory? According to Keely (1999: 117), â€Å"Central to any CT is an official story that the conspiracy theory must undermine and cast doubt upon.† This can be related to the official cause of Princess Diana’s death given by the police. Secondly as Keely (1999: 117) claims, â€Å"[t]he true intentions behind the conspiracy are invariably nefarious†, in Diana’s case, those true intentions can be understood as a willingness to kill her. Finally, the last criterion states that the main tool of the conspiracy theorist is data which if true would tend to contradict official version (Keely 1999: 118). These data, concerning Diana’s death theories, could be all the information which put the blame on the Royal Family. Having ensured that theories about Diana’s death meet the criteria of conspiracy  theories, we can examine some of them. Staged accident theory From among dozens of conspiracy theories about Princess Diana’s death circulating on the Internet, the one stating that Diana Spencer did not die, but she arranged her death in order to get rid of paparazzi, because she was tired of constant intrusions into her private life, is the least probable. Conspirators claim that she wanted to disappear from the public life so she staged the accident and that now she leads a normal life, somewhere in a hidden place with a different identity (http://urbanlegends.about.com/od/historical/a/princess_diana_2.html). Although this may seem ridiculous for most people, conspirators claim that they have evidence. They support their theory saying that the bodyguard Trevor Rees-Jones, who was also taking part in this car accident still lives, but Mercedes auto experts after deep examination of a smashed car revealed that it would have been almost impossible for anyone to have survived such a dramatic accident (http://theunexplainedmysteries.com/di ana.html). Another piece of evidence that conspirators believe supports their theory is that just six hours before the accident Princess Diana talked to Daily Mail reporter Richard Kay and told him that she was about to withdraw completely from public life (http://www.public-interest.co.uk/diana/dipress.html). Although those presented pieces of evidence are believed to be facts by the conspirators, they can be easily discredited. One simple, although significant piece of evidence that confirms the death of Princess Diana is the fact that Dr Robert Chapman carried out Diana’s post-mortem examination the day after her death. This proves that at that time she could not have been alive (http://dianaremembered.wordpress.com/). The truth is that the conspiracy theory mentioned above is present only on the Internet, one cannot read about it in a book, that is the reason why it appears to be the least probable scenario. However, there are some theories which make people think about them as they seem to be more probable. M16 theory The second conspiracy theory about Princess Diana’s death stirs up the  greatest controversy as it states that The British Secret Service -the M16- planned the accident. They believed that Diana was a threat to the British throne and therefore the stability of the state. Another motive was to protect the new world order from the princess with inconvenient ideas, such as banning land mines as conspirators claim (Burnett 2005: 273). John King in his book Princess Diana: the hidden evidence (2001: 45) states that M16 mission was to â€Å"[e]liminate one of the most prominent figures on the world stage†. King (2001: 10) points out that Diana was seated directly behind the passenger side-front seat, which according to Professor Murray of Birmingham University, whom the author interviewed, should have been the safest seat in the car, â€Å"the most survivable.† According to King (2001: 11) seconds after the accident M16 agents showed up at the place of the accident and after making sure that Princess Diana’s condition is fatal, injected the driver – Henri Paul with cocktail of alcohol and drugs and then they disappeared as quickly as they showed up. There can be a lot of different reasons why such important British agency planned to kill Princess Diana. Noel Botham (2004: 94) comments that â€Å"some rogue autonomical cells in British Secret Service claimed that Princess Diana is a threat to the state and they are also suspected of eavesdropping her throughout her years in the Royal limelight.† Another important fact is that the only survivor – bodyguard Trevor Rees-Jones – was a former member of the crack Parachute Regiment, one of the toughest in the British Army. Therefore he could also have been an M16 contact (King 2001: 124). It appears that this conspiracy theory is more probable than the previous one, considering the fact that gathered evidence, even though not confirmed, bases on some logical and factual information. The following theory is closely connected with the aforementioned in a sense that some conspiracy theorists claim that the Royal Family planned the accident and used M16 as a tool. The Royal Family theory As we examining various theories about Princess Diana’s death, it is impossible not to mention the Royal Family with whom she related for fifteen years through her marriage to Charles, Prince of Wales. In this theory conspirators claim that it was the Royal Family who planned Princess Diana’s death. The conspiracy theorists support their hypothesis with the  explanation that the House of Windsor was furious about the fact that Princess Diana might marry Dodi Al Fayed, a Muslim, who would became a stepfather to Princess William and Harry, the heirs to the British throne (King 2001: 190). Andrew Golden, the author of the Sunday Mirror’s article entitled Queen To Strip Harrods Of Its Royal Crest wrote that â€Å"[t]he Royal Family may withdraw their seal of approval from Harrods(†¦) as a result of Diana’s affair with owner’s son Dodi Fayed† (King 2001: 189). According to King (2001: 190) after some time a prestigious royal warrant actually was withdrawn from Harrods. Thus, it appears that the Royal Family tried to express their disapproval of Diana’s relationship with Dodi Al Fayed whose father was the owner of Harrods. Later, as King (2001: 191) points out, it was revealed that Prince Phillip in particular was extremely unhappy about the relationship despite the fact that Diana was no longer Prince Charles’ wife. One of the most prominent supporter of the theory that Diana and Dodi were murdered by the Royal Family was Dodi’s father- Mohamed Al Fayed. He claimed that the English Crown wanted to hide the fact that the couple was about to be engaged and that Diana was pregnant with her Egyptian boyfriend’s child – a scandal that the British Royal Family would not be able to put up with (Hodapp 2008: 323). However, later it was revealed that according to tests ran on samples of her blood collected at the scene, information about the pregnancy was untrue (Hoddap 2008: 324). Bearing in mind the two aforementioned conspiracy theories this one appears to be the most reliable as it provides quite strong motive, namely the fact that the Royal Family treated Diana’s relationship with Dodi as a threat to the throne. Conclusion Controversy over Princess Diana’s death has bothered people from around the world for almost twenty six years. As a result, dozens of different conspiracy theories about this tragic event were created. Some of them, for example the one stating that Princess Diana staged her own death are almost improbable while others, like the theory assuming that the Royal Family planned Diana’s accident may seem more reliable. The three theories examined in this paper are still being refreshed and reinvestigated by different authors who try to find new evidence and confirm the theory that the death

Barnesandnoble.com & Technology

Technology and internet made life more efficient nowadays. Part of innovation is the integration of websites where one can buy books that they need and have it shipped directly at their doorstep. Barnes and Noble is one of the most trusted site when it comes to online bookselling. This paper aims to evaluate the website along with its business model, ethical, legal and security issues. A discussion will also be presented on how the website uses communication technologies in both effective and non effective ways. One of the largest book chains stores in the US has been Barnes and Noble.It started as a local book store and find ways to make book buying more convenient by creating their own website. Online booking selling seems to have one disadvantage over store book selling. The customers in the stores are able to feel the book and read excerpts of the book. In such a circumstance, they would be more interested in buying the book and would find the book its money’s worth. With time, the internet is beginning to change, and many of the manufacturers are beginning to show case the product and actually permit the customer to sample it using the internet.With the bookshelf model, it does seem that it would be costly to get the investment to setup the place, build shelves and get the logistics. In comparison, an online store does not require much of investment and infrastructure. The customer can access the online bookstore from almost any part of the world and can select the book. The user would need only a computer, an Internet connection, and a membership username and within a short period of time the product would be delivered to the house. Studies have shown that when the price of a product was lowered, below the willingness to pay, the customer is more likely to obtain the product.The customer would obtain the product satisfactorily, if the price equals the willingness to pay. The customer would not be happy if the price of the product is higher than the willingness to pay. Barnes and Noble has a good reputation and has it stores located in various parts of the US. People are paying more money for Barnes and Noble products because it is more renowned and started as a local store. Barnes and Noble company went online and offered the customers huge discounts for online hardcover and paperback versions (up to 30 %).Barnes and Noble wanted to become the leader in online bookselling by displacing other online bookstores. They felt that online business offered much greater opportunities, as people could not find a bookstore with a variety. People from even other countries could do online shopping and improve the sales of the company. The investment over infrastructure and setting up a shop was much higher compared to a bookstore compared to online shopping. People, who did not have the time to search for a bookstore, could now do it setting in the comfort of their homes. This seemed to be one of the greatest advantages of online shopping .Through online shopping, the books could be advertised and marketed and this could really boost sales. Barnes and Noble operated a sorting facility in Jamesburg, and slowly this facility began to expand. They developed a very efficient strategy in comparison to Amazon, and claimed to bring the book to the customer much faster than what Amazon actually did. However, the operations of both, Barnes and Noble and Amazon were similar. Barnes and Noble also created better web features compared to Amazon. They also separated out the online operations from the bookstore in order to evade tax.This practice is considered to be unethical and illegal because it is the prime responsibility of a business to adhere to tax rules. At the back end of the operations, Barnes and Noble also tried to establish relations with the publishers and the wholesalers. One advantage the company had observed was that the operations were much lesser compared to a standard bookstore as infrastructure costs were sav ed. Barnes and Noble soon began to offer to the online customers, books at the wholesale or warehouse rates. The company also offered several services.The software tool of Barnes and Noble company permitted the customers to store personal data and also buy the books very easily. They also signed up with several Internet organizations such as AOL and the New York Times to provide extra services. AOL provided software and news services. This is one good strategy as the communication technology is maximized and at the same time security issues are intact. As Barnes and Noble offered personalized services, it could be combined to the Harvesting model of substitution. Barnes and Noble also tried develop a website much richer than other websites.They began to involve the operations of the book supply system so as to improve the online strategy. The software technology utilized by Barnes and Noble was also much superior to prove that the company really has a good business model. Barnes and Nobel website had its name already established in the online book market. They were seeking to make relationships with the customers and improve their business further. The graphics of the website that belonged to Barnes and Noble was much more esthetically pleasing compared to others. The main targets of the website were the buyers which is really a good strategy in business.Several benefits of the business model of the website gives focus on the costs of the books, marketing, advertisement, brand name, services provided, reputation, delivery time, discounts provided, range of after sales services, etc. Barnes and Noble is really a customer friendly website. Reference: Barnes and Noble (2009), Books, [Online]. [Retrieved: February 18 2009] from: http://www. barnesandnoble. com/bookstore. asp? z=y,. Barnes & Noble Booksellers (2009). [Retrieved: February 18 2009] from: http://www. washingtonpost. com/gog/book-events/barnes-and-noble-booksellers- rockville,798835. html

Was female rule unacceptable in early modern Europe?

This narrative will be investigating the political and royal policies of early modern Europe and it's reasoning behind preferring (and insisting) that only male royal blood lines should maintain the throne. I shall be researching how Queen Elizabeth 1st was able to take the throne as a single female, as well as (despite never being able to take the throne herself) the years that her sons ruled is now known as the ‘age of Catherine De Medici'. It will be necessary to look at religious opinions and political laws, as well as literary opinions from the 16th and early 17th century (in some cases earlier) across early modern Europe, England and Scotland, regarding women and their place in society and how that relates to women in positions of power Early modern Europe was segregated by extreme religious fault lines. With England, Scotland, Germany, The Netherlands and France fighting (both politically and literally) for superioty of their chosen religion, these were; Calvinism, Lutheranism, Roman Catholicism and Protestantism, with a small minority of Anglican followers also. The majority of Spain, Portugal and Italy remained virtually wholly Roman Catholic, which lead to many wars and disputes with bordering nations. The Royal policy of the time was to use marriage to cement literal boarders between neighbouring countries in an effort to create great nations, and also to make intangible connections that cemented power between nations creating beneficial alliances. Political and social opinion of women at the time was largely due to the writings of St. Paul in the New Testament regarding Adam and Eve, and how Eve carried out the first human sin, disobeyed God and tempted Adam with the apple. This therefore made Eve responsible for the fall of mankind, and left women being seen as the source of all evil and sin. Coupling this with Aristotle's premise that a woman was an inferior version of the perfect male form, meant that the opinion of women was not something to be fought against, it was simply irrefutable fact. Because of this, religious political and social opinion of women in early modern Europe, women were only seen as valuable for their usefulness in connecting families through marriage or continuing family legacies through childbirth. Therefore families could effectively marry their daughters off like chattel. Women in early modern Europe were seen as feeble and weak minded, unable to be decision makers, and think for themselves. They (women) by religious opinion were created by God for man. Therefore giving man the right to rule them. As Martin Luther put so plainly; ‘Women are created for no other purpose than to serve men and be their helpers. If women grow weary or even die while bearing children, that doesn't harm anything. Let them bear children to death; they are created for that. ‘ Even women in positions of power were aware that they were not comparable to men. As Queen Elizabeth recognised, ‘I know I have the body of a weak and feeble woman, but I have the heart and stomach of a King'1 Queen Elizabeth the first, was arguably one of the most famous female rulers in our history, yet her road to power was a difficult one. Elizabeth's rule while she was alive, and even after her death, has been shadowed by questions regarding the legitamacy of her right to the throne. The Catholic populace never fully accepted her, as her father Henry VIII broke with the Catholic Church to divorce his first wife: Catherine of Aragon to marry Anne Boleyn (Elizabeth's mother). However Henry VIII and Catherine (his first wife) had a daughter Mary, Henry VIII went on to have Elizabeth with his second wife and a son: Edward with Jane Seymour his 3rd wife, and despite Catholic beliefs regarding divorce, (which made Elizabeth illegitimate, but not Mary or Edward) the only surety was that Henry's male heir was going to take the throne first. After Edward took the crown Mary was to follow closely succeeded by Elizabeth. The only other candidate that could possibly take a rightful place over Elizabeth was Mary Stuart, who was currently Queen of Scotland and Queen of France (by marriage), and with the ever looming threat of a two-pronged assault on England by the French and the Scottish, Elizabeth became the necessary and logical choice as the English people were at the time seen to be more ‘nationalistic than catholic' (and an exceptional ruler she went on to be), managing to influence both Roman Catholic's and Protestant's into a compromise, which arguably stopped England from falling into a religious war, as was the case in France. But it also conveyed to her public that she was able to accept both faiths and allow them to coexist in the efforts of peace, a feat that had not been accomplished so logically or peacefully by her male predecessor's. France was plagued by its own political difficulties and religious disputes, and having a female singularly ruling was intolerable to them, and with the medieval ‘Salic Law' still in force (of which some of its policies are still in use today) the French were able to regulate who took to the throne and who maintained power. Salic law was clear, however; it decreed a purely French solution. (Elsewhere, in countries where Salic law did not apply – Scotland, England, Spain†¦ women undoubtedly had the right to succeed to the crown, although their rights in other areas were very limited. )2 As Queen Elizabeth found herself when trying to deal with her Generals and war strategists, many of whom ignored her input refusing to consider that she would have any useful insights into battle planning. Salic law was particularly relevant to Catherine De Medici, as it kept her from the throne after the death of her husband. Catherine then put her sons on throne, where she was virtually able to rule by defacto for many years, due to her sheer iron will and the strong maternal hold she had over her sons – even when her son Francis II died, his wife Queen Mary (Mary Stuart, Queen of Scots) fled back to Scotland rather than be dominated by her mother-in-law. Even with Queen Elizabeth being in power in England, and Catherine De Medici's virtual rule in France there were still many who felt that female rule was unlawful. But this started a debate in the early 16th century as to whether female's born of Royal blood and extensively educated were able to overcome the short fallings of their gender. Were Queen Elizabeth and her sister Queen Mary, as well as Mary Queen of Scots and Catherine De Medici able to break these notions and change history? To conclude as to whether women were acceptable Queens able to fully rule, the answer is clearly no. Female rule in early modern Europe was unacceptable. Men did see women as more feeble, both physically and mentally, and assumed that they were automatically superior. Women were nothing more than the child bearers, a point exemplified by marriages that were able to be absolved if no children were born (regardless of religion). It would appear that one of the factors of fearing female rule would be felt by the current King preparing to hand power to his daughter, the King (from any nation) would be aware that opinion of females was poor, and that the new ‘queen' would need to take a husband to guide and assist her. Which then leads to the question of whom should marry the future queen? Her right to power would automatically revert to her husband – very probably a Prince or King from another nation, which would leave the current King to foresee the fall of his Kingdom to a foreign land. France kept with the extremely old salic law, that was first made policy in medieval time's to make sure that only males of French blood from royal lines could ascend to the throne. But it would seem as was the case across Europe and England that Salic law, and English/Catholic opinion and preference on female rule only counted if it suited. If the alternative ruler was unpalatable (for instance Mary Queen of Scots) then the nobles and governments would find alternative methods to crown their ruler of choice. The debate of female rule was never about what was best for France, England or whomever, but quite plainly about those in power keeping that position for as long as possible at whatever the cost. Historic and modern literature written about Queen Elizabeth I, Catherine De Medici, Queen Mary I and Mary Queen of Scots can paint a picture of a very manipulative, autocratic and sometimes capricious class of Queen, but with the severe adversities they faced I feel that as independents they were utilizing their femininity, as well as their individual strong wills and education to keep a firm control. These famous rulers from our history did bring about change, and they forever altered the face of Royalty as well as assisting (even if only selectively) the view of women across the world.

Prospectus of bsrm steels limited Essay

Declarations and due diligence certificates Declaration about the responsibility of the Directors including the CEO of the Company in respect of the prospectus Consent of the Directors to Serve Declaration about filing of prospectus with the Registrar of Joint Stock Companies & Firms Due Diligence Certificate of Manger to the Issue Due Diligence Certificate of the Underwriter(s) Risk factors & management perceptions about the risks Capital structure Use of IPO proceeds Description of business Back ground of the project Important date Nature of business Principal products and services The Rolling Process Market for the BSRMS Products Relative contribution to income Associate subsidiary/related holding company Distribution of products/services Sources and availability of raw materials and principal suppliers Competitive condition of business Sources of and requirement for power, gas and water or any other utilities Customer providing 10% or more revenues Contract with principal customers and suppliers Material patents, trademarks, license or royalty agreements Number of employees (as per audited accounts) Capacity and current utilization of facility Description of property Financial Condition and Plan of Operation Internal and external sources of fund (as per audited accounts) Material commitment for capital expenditure Causes for material changes Seasonal aspect of the Company’s business Known trends, events or uncertainties Change in the assets of the Company used to pay off any liabilities Loan taken from holding/parent company or subsidiary company Loan given to holding/parent company or subsidiary company Future contractual liabilities Future capital expenditure VAT, income tax, customs duty or other tax liability Operating lease agreement Financial lease and other financial commitment Personnel related scheme Revaluation of assets Breakdown of issue expenses Auditors certificate regarding any allotment of shares to promoters or Sponsor shareholders for consideration other than in cash -5- Page No 7 7 10 11 11 11 11 12 12 13 15 15 15 15 15 15 16 16 17 17 17 17 17 18 18 18 18 19 19 19 19 20 20 20 20 20 20 21 21 21 21 21 21 21 21 21 21 22 22 Issuer Issue Managers  ¦  ¦  ¦ Alliance Financial Services Limited BSRM Steels Limited South Asia Capital Limited Item Transactions with subsidiary/holding company or associate companies Material information which is likely to have an impact Directors and officers Information regarding directorship Directors involvement in other organization Family relationship among directors and top five officers Short bio-data of the directors Credit information Bureau (CIB) report Description of senior executive and departmental heads Involvement of Directors and officers in certain legal proceedings Certain Relationships and Related Transactions Transaction with related parties Directors facilities Executive compensation Remuneration paid to top five salaried officers Aggregate amount of remuneration paid to directors and officers (as audited accounts) Remuneration paid to Director who was not an officer Future compensation to Director or officers Pay increase intention Options granted to Directors, officers and employees Transaction with the Directors and subscribers to the Memorandum Tangible assets per share Ownership of the Company’s securities Composition of Shareholders Share hold by Directors Shareholding structure 5% or more as on 30 April 2008 Securities owned by the officers Determination of offering price Market for the securities being offered Declaration about listing of shares with Stock Exchange Trading and settlement Description of Securities outstanding or being offered Dividend, voting, pre-emption rights Conversion and liquidation rights Dividend policy Other rights of shareholders Debt securities Lock-in on sponsors share Refund of subscription money Subscription by and refund to non-resident Bangladeshi (NRB) Availability of securities Offer Application for subscription Allotment Underwriting of shares Principal terms and conditions of underwriting agreement Underwriter’s right to represent in the Board of Directors of the Company Auditors report to the shareholders Audited Financial Statements Auditors report under section 135(1), Para 24(1) of part II of schedule III to Companies Act, 1994 Ratio Analysis Additional disclosures as required by Securities and Exchange Commission Credit rating report of BSRMS Application forms -6- Page No 23 23 23 23 24 25 26 26 27 27 27 27 28 28 28 28 28 28 28 29 29 29 29 29 29 30 30 30 30 31 31 31 31 31 31 32 32 32 36 36 36 36 37 38 38 38 38 39 40 54 55 57 59 76 Issuer Issue Managers  ¦  ¦  ¦ Alliance Financial Services Limited BSRM Steels Limited South Asia Capital Limited Disclosure in respect of issuance of security in Demat Form As per provision of the Depository Act, 1999 and regulations made there under, shares will only be issued in dematerialized condition. All transfer/transmission/splitting will take place in the Central Depository Bangladesh Ltd. (CDBL) system and any further issuance of shares (right/bonus) will be issued in dematerialized form only. Conditions under Section 2CC of the Securities and Exchange Ordinance, 1969 Part A 1. The company shall go for Initial Public Offer (IPO) for 20,00,000 ordinary shares of Taka 100 (taka one hundred) each at par worth Taka 20,00,00,000 (Taka twenty crore) only following the Securities and Exchange Commission (Public Issue) Rules, 2006, the Depository Act, 1999 and regulations made there under. 2. The abridged version of the prospectus, as approved by the Commission, shall be published by the issuer in four national daily newspapers (in two Bangla and two English), within 03 (three) working days of issuance of this letter. The issuer shall post the full prospectus vetted by the Securities and Exchange Commission in the issuer’s website and shall also put on the websites of the Commission, stock exchanges, and the issue managers within 03 (three) working days from the date of issuance of this letter which shall remain posted till the closure of the subscription list. The issuer shall submit to SEC, the stock exchanges and the issue managers a diskette containing the text of the vetted prospectus in â€Å"MS -Word† format. 3. Sufficient copies of prospectus shall be made available by the issuer so that any person requesting a copy may receive one. A notice shall be placed on the front of the application form distributed in connection with the offering, informing that interested persons are entitled to a prospectus, if they so desire, and that copies of prospectus may be obtained from the issuer and the issue managers. The subscription application shall indicate in bold type that no sale of securities shall be made, nor shall any money be taken from any person, in connection with such sale until twenty five days after the prospectus has been published. 4. The company shall submit 40 (forty) copies of the printed prospectus to the Securities and Exchange Commission for official record within 5 (Five) working days from the date of publication of the abridged version of the prospectus in the newspaper. 5. The issuer company and the issue managers shall ensure transmission of the prospectus, abridged version of the prospectus and relevant application forms for NRBs through e-mail, simultaneously with publication of the abridged version of the prospectus, to the Bangladesh Embassies and Missions abroad and shall also ensure sending of the printed copies of abridged version of the prospectus and application forms to the said Embassies and Missions within five working days of the publication date by express mail service (EMS) of the postal department. A compliance report shall be submitted in this respect to the SEC jointly by the issuer and the issue managers within two working days from the date of said dispatch of the prospectus & the forms. 6. The paper clipping of the published abridged version of the prospectus, as mentioned at condition 2 above, shall be submitted to the Commission within 24 hours of the publication thereof. 7. The company shall maintain separate bank account(s) for collecting proceeds of the Initial Public Offering and shall also open FC account(s) to deposit the application money of the Non-Resident Bangladeshis (NRBs) for IPO purpose, and shall incorporate full particulars of said FC account(s) in the prospectus. The company shall open the abovementioned accounts for IPO purpose; and close these accounts after refund of over-subscription. Non- Resident Bangladeshi (NRB) means Bangladeshi citizens staying abroad including all those who have dual citizenship (provided they have a valid Bangladeshi passport) or those, whose foreign passport bear a stamp from the concerned Bangladesh Embassy to the effect that no visa is required to travel to Bangladesh. 8. The issuer company shall apply to all the stock exchanges in Bangladesh for listing within 07(seven) working days from the date of issuance of this letter and shall simultaneously submit the vetted prospectus with all exhibits, as submitted to SEC, to the stock exchanges. 9. The following declaration shall be made by the company in the prospectus, namely: â€Å"Declaration about Listing of Shares with the Stock Exchange(s): None of the stock exchange(s), if for any reason, grants listing within 75 days from the closure of subscription, any allotment in terms of this prospectus shall be void and the company shall refund the subscription money within fifteen days from the date of refusal for listing by the stock exchanges, or from the date of expiry of the said 75 (seventy five) days, as the case may be. In case of non -refund of the subscription money within the aforesaid fifteen days, the company directors, in addition to the issuer company, shall be collectively and severally liable for refund of the subscription money, with interest at the rate of 2% (two percent) per month above the bank rate, to the subscribers concerned. -7- Issuer Issue Managers  ¦  ¦  ¦ Alliance Financial Services Limited BSRM Steels Limited South Asia Capital Limited The issue managers, in addition to the issuer company, shall ensure due compliance of the above mentioned conditions and shall submit compliance report thereon to the Commission within seven days of expiry of the aforesaid fifteen days time period allowed for refund of the subscription money. † 10. The subscription list shall be opened and the sale of securities commenced after 25 (twenty five) days of the publication of the abridged version of the prospectus and shall remain open for 5 (Five) consecutive banking days. 11. A non-resident Bangladeshi shall apply either directly by enclosing a foreign demand draft drawn on a bank payable at Dhaka, or through a nominee by paying out of foreign currency deposit account maintained in Bangladesh or in Taka, supported by foreign currency encashment certificate issued by the concerned bank, for the value of securities applied for through crossed bank cheque marking â€Å"Account Payee only†. The NRB applicants shall send applications to the issuer company within the closing date of the subscription so as to reach the same to the company by the closing date plus nine days. Applications received by the company after the above time period will not be considered for allotment purpose. 12. The company shall apply the spot buying rate (TT clean) in US Dollar, UK Pound Sterling and Euro of Sonali Bank, which shall be mentioned in the Prospectus, as prevailed on the date of opening of the subscription for the purpose of application of the NRBs and other non-Bangladeshi persons, where applicable. 13. The company and the issue managers shall ensure prompt collection/clearance of the foreign remittances of NRBs and other non-Bangladeshis, if applicable, for allotment of shares. 14. Upon completion of the period of subscription for securities the issuer and the issue managers shall jointly provide the Commission and the stock exchanges with the preliminary status of the subscription within 05 (five) working days, in respect of the following matters, namely: (a) Total number of securities for which subscription has been received; (b) Amount received from the subscription; and (c) Amount of commission paid to the banker to the issue. 15. The issuer and the issue managers shall jointly provide the Commission and the stock exchanges the list of valid and invalid applicants in 2 (two) CDs and final status of subscription to the Commission within 3 (three) weeks after the closure of the subscription along with bank statement (original), branch-wise subscription statement. The list of valid and invalid applicants shall be finalized after examination with the CDBL in respect of BO accounts and particulars thereof. 16. The IPO shall stand cancelled and the application money shall be refunded immediately (but not later than 5 (Five) weeks from the date of the subscription closure) if any of the following events occur: (a) Upon closing of the subscription list it is found that the total number of valid applications (in case of under subscription including the number of the underwriter) is less than the minimum requirement as specified in the listing regulations of the stock exchange(s) concerned; or (b) At least 50% of the IPO is not subscribed. 17. 10% of total public offering shall be reserved for non-resident Bangladeshi (NRB) and 10% for mutual funds and collective investment schemes registered with the Commission, and the remaining 80% shall be open for subscription by the general public. In case of under subscription under any of the 10% categories mentioned above, the unsubscribed portion shall be added to the general public category and, if after such addition, there is over subscription in the general public category, the issuer and the issue managers shall jointly conduct an open lottery of all the applicants added together. 18. All the applicants shall first be treated as applied for one minimum market lot of 50 shares worth Tk. 5000/-. If, on this basis, there is over subscription, then lottery shall be held amongst the applicants allocating one identification number for each application, irrespective of the application money. In case of over-subscription under any of the categories mentioned hereinabove, the issuer and the issue managers shall jointly conduct an open lottery of all the applications received under each category separately in presence of representatives from the issuer, the stock exchanges and the applicants, if there be any. 19. An applicant cannot submit more than two applications, one in his/her own name and another jointly with another person. In case an applicant makes more than two applications, all applications will be treated as invalid and will not be considered for allotment purpose. In addition, whole or part of application money may be forfeited by the Commission. -8- Issuer Issue Managers  ¦  ¦  ¦ Alliance Financial Services Limited BSRM Steels Limited South Asia Capital Limited 20. The primary shares allotted to an applicant through IPO may be forfeited by SEC, if the BO account of the said applicant is found closed at the time of allotment of shares. All IPO applicants are required to keep their BO accounts operational till allotment of IPO shares. 21. Lottery (if applicable) shall be held within 4 (four) weeks from closure of the subscription date. 22. The company shall issue share allotment letters to all successful applicants within 5 (five) weeks from the date of the subscription closing date. Within the same time, Refund to the unsuccessful applicants shall be made in the currency in which the value of securities was paid for by the applicants without any interest through Account Payee Cheque/ refund warrants with bank account number, bank’s name and Branch as indicated in the securities application forms payable at Dhaka/ Chittagong/ Khulna/ Rajshahi/ Barisal/ Sylhet/ Bogra, as the case may be subject to condition 19 above. Refund money of the unsuccessful applicants shall be credited directly to their respective bank accounts with in 5 (five) weeks from the date of the subscription closing, who have mentioned in the IPO application forms, bank account numbers with the bankers to the issue and other banks as disclosed in the prospectus. A compliance report in this regard shall be submitted to the Commission within 6(six) weeks from the date of closure of subscription. 23. The company shall furnish the List of Allotees to the Commission and the stock exchange(s) simultaneously in which the shares will be listed, within 24 (twenty four) hours of allotment. 24. In the event of under-subscription of the public offering, the unsubscribed portion of securities shall be taken up by the underwriter(s) (subject to para -16 above). The issuer must notify the underwriter to take up the underwritten shares within 10 (ten) days of the subscription closing date on full payment of the share money within 15(fifteen) days of the issuer’s notice. The underwriter shall not share any underwriting fee with the issue managers, other underwriters, issuer or the sponsor group. 25. All issued shares of the issuer at the time of according this consent shall be subject to a lock – in period of three years from the date of issuance of prospectus or commercial operation, whichever comes later: Provided that the persons, other than directors and those who hold 5% or more, who have subscribed to the shares of the company within immediately preceding two years of according consent, shall be subject to a lock -in period of one year from the date of issuance of prospectus or commercial operation, whichever comes later. 26. Either a Jumbo Share (one for each of the existing Sponsors/ Directors/ Shareholders) in respect of the shares already issued shall be issued covering together respective total holding, which shall contain the expiry date of lock-in period or Sponsors/Directors/Promoters/Shareholders’ shareholding shall be converted into demat form but shall be locked-in as per the condition at para-25 above. 27. In case of Jumbo Share Certificate issued to the existing Sponsors/ Directors/Shareholders, the said share certificates shall be kept under custody of a security custodian bank registered with SEC during the lock-in period. The name and branch of the bank shall be furnished to the Commission jointly by the issuer and the issue managers, along with a confirmation thereof from the custodian bank, within one week of listing of the shares with the stock exchange(s). 28. In case of dematerialization of shares held by the existing Sponsors/ Directors/Shareholders, the copy of dematerialization confirmation report generated by CDBL and attested by the managing director of the company along with lock-in confirmation shall be submitted to SEC within one week of listing of the shares with the stock exchange(s). 29. The company shall apply to the stock exchanges for listing within 7(seven) working days of issuance of this letter and shall simultaneously submit to the Commission attested copies of the application filed with the stock exchanges. 30. The company shall not declare any benefit other than cash dividend based on the financial statement for the period ended December 31, 2007. Part-B 1. The issue managers (i. e. , Alliance Financial Services Limited and South Asia Capital Limited) shall ensure that the abridged version of the prospectus and the full prospectus is published correctly and in strict conformity without any error/omission, as vetted by the Securities and Exchange Commission. 2. The issue managers shall carefully examine and compare the published abridged version of prospectus on the date of publication with the copy vetted by SEC. If any discrepancy/inconsistency is found, both the issuer and the issue managers shall jointly publish a corrigendum immediately in the same newspapers concerned, simultaneously endorsing copies thereof to SEC and the stock exchange(s) concerned, correcting the discrepancy/inconsistency as required under ‘Due Diligence Certificates’ provided with SEC. -9- Issuer Issue Managers  ¦  ¦  ¦ Alliance Financial Services Limited BSRM Steels Limited South Asia Capital Limited 3. Both the issuer company and the issue managers shall, immediately after publication of the prospectus and its abridged version, jointly inform the Commission in writing that the published prospectus and its abridged version are verbatim copies of the same as vetted by the Commission. 4. The fund collected through IPO shall not be utilized prior to listing with stock exchange and that utilization of the said fund shall be effected through banking channel, i. e. through account payee cheque, pay order or bank drafts etc. 5. The company shall furnish report to the Commission on utilization of IPO proceeds within 15 days of the closing of each quarter until such fund is fully utilized, as mentioned in the schedule contained in the prospectus, and in the event of any irregularity or inconsistency, the Commission may employ or engage any person, at issuer’s cost, to examine whether the issuer has utilized the proceeds for the purpose disclosed in the prospectus. 6. All transactions, excluding petty cash expenses, shall be effected through the company’s bank account(s). 7. Proceeds of the IPO shall not be used for any purpose other than those specified in the prospectus. Any deviation in this respect must have prior approval of the shareholders in the General Meeting under intimation to SEC and stock exchange(s). 8. The company shall remove the restrictive clauses regarding issuance & transfer of shares and grouping of shares from its Articles of Association. Part C 1. All the above conditions imposed under section 2CC of the Securities and Exchange Ordinance, 1969 shall be incorporated in the prospectus immediately after the page of the table of contents, with a reference in the table of contents, prior to its publication. 2. The Commission may impose further conditions/restrictions etc. from time to time as and when considered necessary, which shall also be binding upon the issuer company. Part D 1. As per provision of the Depository Act, 1999 and regulations made there under, shares will only be issued in dematerialized condition. All transfer/transmission/splitting will take place in the Central Depository Bangladesh Ltd. (CDBL) system and any further issuance of shares (including right/bonus) will be made in dematerialized form only. An applicant (including NRB) shall not be able to apply for allotment of shares without beneficial owner account (BO account). 2. The issue managers shall also ensure due compliance of all above. GENERAL INFORMATION Alliance Financial Services Limited (AFSL) and South Asia Capital Limited (SACL) have prepared the prospectus from information supplied by BSRM Steels Limited (the Issuer Company) and also after several discussions with the Chairman, Managing Director, Directors and concerned executives of the company. BSRM Steels Limited, Alliance Financial Services Limited and South Asia Capital Limited collectively and individually, having made all reasonable inquiries, confirm that to the best of their knowledge and belief, the information contained herein is true and correct in all material aspects and that there are no other material facts, the omission of which, would make any statement herein misleading. No person is authorized to give any information or to make any representation not contained in this Prospectus and if given or made, any such information and representation must not be relied upon as having been authorized by the company or Alliance Financial Services Limited and South Asia Capital Limited. The Issue as contemplated in this prospectus is made in Bangladesh and is subject to the exclusive jurisdiction of the Courts of Bangladesh. Forwarding this prospectus to any person resident outside Bangladesh in no way implies that the issue is made in accordance with the laws of that country or is subject to the jurisdiction of the laws of that country. A copy of this prospectus may be obtained from the Corporate Head Office of BSRM Steels Limited, Alliance Financial Services Limited, South Asia Capital Limited, the Underwriters and the Stock Exchanges where the securities will be traded. – 10 – Issuer Issue Managers  ¦  ¦  ¦ Alliance Financial Services Limited BSRM Steels Limited South Asia Capital Limited Declarations and Due Diligence Certificates Declaration about the Responsibility of the Directors, including the CEO of the Company â€Å"BSRM Steels Limited† in Respect of the Prospectus This prospectus has been prepared, seen and approved by us, and we, individually and collectively, accept full responsibility for the authenticity and accuracy of the statements made, information given in the prospectus, documents, financial statements, exhibits, annexes, papers submitted to the Commission in support thereof, and confirm, after making all reasonable inquiries that all conditions concerning this public issue and prospectus have been met and that there are no other information or documents the omission of which make any information or statements therein misleading for which the Commission may take any civil, criminal or administrative action against any or all of us as it may deem fit. We also confirm that full and fair disclosure has been made in this prospectus to enable the investors to make a well-informed decision f or investment. Sd/ Alihussain Akberali Chairman Sd/Zohair Taherali Director Sd/Aameir Alihussain Managing Director* Sd/Tehseen Zohair Taherali Director Sd/Sabeen Aameir Director Consent of the Directors to Serve We hereby agree that we have been serving as Directors of â€Å"BSRM Steels Limited† and confirm to continue to act as Directors of the Company. Sd/ Alihussain Akberali Chairman Sd/Zohair Taherali Director Sd/Aameir Alihussain Managing Director* Sd/Tehseen Zohair Taherali Director Sd/Sabeen Aameir Director * Mr. Aameir Alihussain is also a shareholder Director of the company. Declaration about filing of Prospectus with the Registrar of Joint Stock Companies & Firms A dated and signed copy of the Prospectus has been filed for registration with the Registrar of J

IMC (Integrated Marketing Communication) Essay Example | Topics and Well Written Essays - 1500 words

IMC (Integrated Marketing Communication) - Essay Example This will take place in shopping centres as well as on television and radio. This initial advertising is sure to establish 'Larry' as a brand name for the future. Then when the parents realise what a positive impact the 'Larry the fun Koala' books are having on their child the product is sure to be promoted through word of mouth. According to a UK study, parents today are reading to their children 40% less than they did 10 years ago. With the parent-child activity of reading currently on the decline, successful children's book author, Mem Fox who has sold over more than a million copies of her books worldwide, strongly believes that the simple task of reading to a child at only three times a day, could completely eradicate literacy problems in an entire generation. Research has shown that there are many advantages of being read to as a child. The majority predominant being, that a child who has been read to, will most likely at the age of 21 months have the vocabulary of 500 words. So, the concept of creating a series of books centred on the main character, "Larry the Koala", will be implemented. This idea revolves around the importance of reinstating the value of families spending time with their children more effectively, and also the attempt to break into the competitive market of children's books in U.S.A. 2. Product Description The product that we have been allocated to design the advertising campaign for is a children's book called "Larry the fun koala". The product is meant at young children among the ages of two and five years of age. The character of Larry K. was specially intended so he would be found attractive, especially to children of this age. Larry is a small childlike cartoon koala who is growing up. Entertainment devices for the infant books include; the illustrations being bold with brighter colours, rhyming parts of the book, the incorporation of fingerplays into the book, and of course the book being made of a durable cardboard and vinyl cover so that the infant can take the book wherever they choose. 3. TARGET MARKETS The target market for our product "Larry the fun koala" is young children between the ages of two and five. It is based upon the idea argued by "Hind (2003) that is to create a product that provides an opportunity for development and learning through play." Although it must be taken into consideration that most two to five year olds do not make their own investments and product purchases, they can have a large amount of influence over what it is that their parents choose to buy. An Advertising Agency in U.S.A. 4. Advertising Objectives Firstly, our

Ramifications of working abroad (Hong Kong). What can you do to make Research Paper

Ramifications of working abroad (Hong Kong). What can you do to make it worthwhile - Research Paper Example Leaving one’s own country and relocating to another place and calling it as the new and adopted homeland is indeed a Herculean task because it involves renewed networking possibilities and the eventual myth of getting failed and then coming back to the earlier home nonetheless. It is indeed something that poses as a risk if seen within the correct settings and my case has been no different. When I contemplate the kind of risks that I am about to undertake, I think of both the positives and negatives and then I weigh them to find out which pan is heavier of the two. I have always believed in taking risks throughout my life but it is the calculated risk that I am always banking upon rather than shooting in the dark which does not bring down any success for any one. If I move to Hong Kong, I would have to forego all my personal and professional ties that have been built with the passage of time within the United States (Whalen, 2011). This would mean that my journey will start fr om scratch as far as Hong Kong is concerned. It shall be a new home for me and hence a totally new and revitalizing experience. ... One has to look after so many aspects that it seems like a very arduous task in entirety. Moving ahead, I need to compare each and everything with what I am getting in the United States. This puts me in a direct comparison with what I shall receive within Hong Kong and how I will muster up enough confidence to get myself and my family to the new country and start life afresh. It would mean that I compare each and everything in a very one on one basis, and find out where I am going wrong and what positives and negatives remain for me in the long run scheme of things. There is just so much for me to fathom that I feel I might be lost somewhere in the middle. I need to consider the salary issues which will keep coming every month as far as my job domains are concerned (Sibeck, 2011). Also the fact that I need to find a space for myself and my family is one of the most difficult tasks that I have to undertake at this point in time. It will tell me exactly where I stand as far as making t his relocation decision towards Hong Kong. In essence all my comparisons would be done with the United States because this is the country that will bid farewell to. I shall consider the case of transportation within Hong Kong and how much is it of a hassle to move from one place to another. I will study the amount of traffic there is within Hong Kong and what I would need to do to move from one suburb to another. These are some of the salient aspects that I shall be comparing on a persistent basis between where I am living currently (United States) and where I intend shifting to (Hong Kong). If only I am able to find all these answers within the